Shura Gerasymenko.
I'm passionate about creating the visual identity of a brand. This includes designing logos, typography, color schemes and other visual elements that powerfully represent and communicate the essence of a brand.
Shura Gerasymenko.
I'm passionate about creating the visual identity of a brand. This includes designing logos, typography, color schemes and other visual elements that powerfully represent and communicate the essence
of a brand.
Shura Gerasymenko.
I'm passionate about creating the visual identity of a brand.
This includes designing logos, typography color schemes and other visual elements that powerfully represent
and communicate
the essence of a brand.
Education
Odesa State Academy of Civil Engineering and Architecture – Master Degree
Soft Skills
Creativity
Work Ethic
Communication
Time Management
Adaptability
Problem-solving
Team work
Hard Skills
Brand Design
Typography
Photo Retouch
Adobe Illustrator
Adobe Photoshop
Figma
Framer
Languages
Ukrainian – C2
English – B2
2021-2024
Brand Designer
Courator of Brand Identity
Course, Lecturer
2017-2018
Projector
School Odesa
Lecturer and Design Teacher
2013-2015
Propaganda
Graphic Designer
Stage 1
Research
Brand
Target Audience
Field in which the brand appears
Competitors
Stage 2
Moodboard
References
Style
Color Palette
Concepts
Stage 3
Logo
Two Logo Concepts
Primary and Short Logos
Materials and Background Examples
Stage 4
Brand Identity
Color Palette
Typography
Brand System Elements
Social Media
Merch
Stage 5
Guideline
Logo Usage
Color Palette
Typography
Iconography
Pattern
Ilustration
Photo Usage
Layouts
Brand Identity Items
my mission
is to enhance
the visual world
by sharing
my knowledge
and experience with beginners
in the design field
If you need any advice, motivation or support,
feel free to send me your portfolio for review
my mission
is to enhance
the visual world by sharing
my knowledge and experience
with beginners in the design field
If you need any advice, motivation or support,
feel free to send me your portfolio for review
I am currently teaching the third wave of students at the Kyiv Academy of Media Arts on how to design Brand Identity. Throughout the course, they go through the entire creative process, starting from researching the brand's existence and ending with the development of brand guidelines. Here are some of their successful results.
I am currently teaching the third wave of students at the Kyiv Academy of Media Arts on how
to design Brand Identity. Throughout the course, they go through the entire creative process, starting from researching the brand's existence and ending with the development
of brand guidelines. Here are some of their successful results.
Course Program
What is Brand Identity?
Project flow
Briefing
Research
Creative Concept
Moodboard
Sketching
Logo Concepts
Brand Identity System
Color Rules
Typography Basics
Composition
Images: Patterns, Icons, Illustrations, Photo
Images: Patterns, Icons,
Illustrations, Photo
Brand Identity Items
Digital
Guidelines
Students Works
2021-2024
Brand Designer
Courator of Brand Identity
Course, Lecturer
2017-2018
Projector
School Odesa
Lecturer and Design Teacher
2013-2015
Propaganda
Graphic Designer
Education
Odesa State Academy of Civil Engineering and Architecture – Master Degree
Soft Skills
Creativity
Work Ethic
Communication
Time Management
Adaptability
Problem-solving
Team work
Hard Skills
Brand Design
Typography
Photo Retouch
Adobe Illustrator
Adobe Photoshop
Figma
Framer
Languages
Ukrainian – C2
English – B2
Stage 1
Research
Brand
Target Audience
Field in which the brand appears
Competitors
Stage 2
Moodboard
References
Style
Color Palette
Concepts
Stage 3
Logo
Two Logo Concepts
Primary and Short Logos
Materials and Background Examples
Stage 4
Brand Identity
Color Palette
Typography
Brand System Elements
Social Media
Merch
Stage 5
Guideline
Logo Usage
Color Palette
Typography
Iconography
Pattern
Ilustration
Photo Usage
Layouts
Brand Identity Items
my mission
is to enhance
the visual world by sharing
my knowledge
and experience with beginners
in the design field
If you need any advice, motivation
or support, feel free to send me your portfolio for review
I am currently teaching the third wave
of students at the Kyiv Academy of Media Arts on how to design Brand Identity. Throughout the course, they go through the entire creative process, starting from researching the brand's existence
and ending with the development of brand guidelines. Here are some of their successful results.
Course Program
What is Brand Identity?
Project flow
Briefing
Research
Creative Concept
Moodboard
Sketching
Logo Concepts
Brand Identity System
Color Rules
Typography Basics
Composition
Images: Patterns, Icons, Illustrations, Photo
Brand Identity Items
Digital
Guidelines
Students Works
Let's have a talk
If you need a brand identity to develop
or a consultation about you project
Education
Odesa State Academy of Civil Engineering and Architecture – Master Degree
Soft Skills
Creativity
Work Ethic
Communication
Time Management
Adaptability
Problem-solving
Team work
Hard Skills
Brand Design
Typography
Photo Retouch
Adobe Illustrator
Adobe Photoshop
Figma
Framer
Languages
Ukrainian – C2
English – B2
2021-2024
Brand Designer
Courator of Brand Identity
Course, Lecturer
2017-2018
Projector
School Odesa
Lecturer and Design Teacher
2013-2015
Propaganda
Graphic Designer