Shura Gerasymenko
I'm passionate about creating
the visual identity of a brand.
This includes designing logos
typography color schemes
and other visual elements
that powerfully represent
and communicate the essence
of a brand.
2013-2024
my projects
Education
Odesa State Academy of Civil Engineering and Architecture – Master Degree
Soft Skills
Communication
Time Management
Adaptability
Problem-solving
Team work
Creativity
Work Ethic
Hard Skills
Brand Design
Typography
Photo Retouch
Adobe Illustrator
Adobe Photoshop
Figma
Midjorney
Languages
Ukrainian – C2
Russian – C2
English – B2
2017
Projector
School Odesa
Lecturer and Design Teacher
2013
Propaganda
Graphic Designer
Cool Talk
Logo&Brand Identity
Color Culture
Logo&Brand Identity Concept
Swayable
Video Illustration
Beluga Catheter
Video Illustration
Qudrix
Logo&Brand Identity
Green Work
Logo&Brand Identity
Zarta
Logo&Brand Identity Concept
Crusoe
Logo&Brand Identity Redesign
Cousin
Logo&Brand Identity
Modern Luxury
Logo
Sweet Stone Matcha
Logo&Packaging Concept
Three Lambs
Logo&Brand Identity
Young Cannes Lions
Logo&Brand Identity Concept
Dwells
Logo&Brand Identity
Maui Pops
Brand Identity System and Case Art Direction
Three Bears
Packaging
(1)
Research
Brand
Target Audience
Field in which the brand appears
Competitors
(2)
Moodboard
References
Style
Color Palette
Concepts
(3)
Logo
Three Logo Concepts
Primary and Short Logos
Materials and Background Examples
(4)
Brand Identity
Color Palette
Typography
Brand System Elements
Social Media
Merch
(5)
Guideline
Logo Usage
Color Palette
Typography
Iconography
Pattern
Ilustration
Photo Usage
Layouts
Brand Identity Items
my
mission
is
to enhance
the visual world by sharing my knowledge and experience
with beginners in the design field.
If you need any advice, motivation or support, feel free to send me your portfolio for review
I am currently teaching the third wave of students at the Kyiv Academy of Media Arts on how to design Brand Identity. Throughout the course, they go through the entire creative process, starting from researching the brand's existence and ending with the development of brand guidelines. Here are some of their successful results.
Course Program
What is Brand Identity?
Project flow
Briefing
Research
Creative Concept
Moodboard
Sketching
Logo Concepts
Brand Identity System
Color Rules
Typography Basics
Composition
Images: Patterns, Icons, Illustrations, Photo
Brand Identity Items
Digital
Guidelines
Zapaly
Candles
Your Granny’s Farm
Grocery Delivery
Mythos
Greek Restaurant
Literary
Book Store
Groove Garden
Coctail Bar
Tiny Tots
Kids Store
Furawa
Flower Shop
Territory Development Academy
Social Organization
Art Space
Hub for Creators
Teensad
Music Label
Mindfullness
Women Space
Green Glass
Coctail Bar
