Shura Gerasymenko
I'm passionate about creating
the visual identity of a brand.
This includes designing logos
typography color schemes
and other visual elements
that powerfully represent
and communicate the essence
of a brand.
Performed with
Education
Odesa State Academy of Civil Engineering and Architecture – Master Degree
Soft Skills
Communication
Time Management
Adaptability
Problem-solving
Team work
Creativity
Work Ethic
Hard Skills
Brand Design
Typography
Photo Retouch
Adobe Illustrator
Adobe Photoshop
Figma
Midjorney
Languages
Ukrainian – C2
Russian – C2
English – B2
2017
Projector
School Odesa
Lecturer and Design Teacher
2013
Propaganda
Graphic Designer
Crusoe
Logo&Brand Identity Redesign
Axonum
Logo&Brand Identity
Qudrix
Logo&Brand Identity
Green Work
Logo&Brand Identity
Swayable
Video Illustration
Beluga Catheter
Video Illustration
Color Culture
Logo&Brand Identity Concept
Dwells
Logo&Brand Identity
Three Bears
Packaging
Cousin
Logo&Brand Identity
Stage 1
Research
Brand
Target Audience
Field in which the brand appears
Competitors
Stage 2
Moodboard
References
Style
Color Palette
Concepts
Stage 3
Logo
Three Logo Concepts
Primary and Short Logos
Materials and Background Examples
Stage 4
Brand Identity
Color Palette
Typography
Brand System Elements
Social Media
Merch
Stage 5
Guideline
Logo Usage
Color Palette
Typography
Iconography
Pattern
Ilustration
Photo Usage
Layouts
Brand Identity Items
my mission is
to enhance
the visual world by sharing
my knowledge and experience
with beginners in the design field
If you need any advice, motivation or support,
feel free to send me your portfolio for review
I am currently teaching the third wave of students at the Kyiv Academy of Media Arts on how to design Brand Identity. Throughout the course, they go through the entire creative process, starting from researching the brand's existence and ending with the development of brand guidelines. Here are some of their successful results.
Course Program
What is Brand Identity?
Project flow
Briefing
Research
Creative Concept
Moodboard
Sketching
Logo Concepts
Brand Identity System
Color Rules
Typography Basics
Composition
Images: Patterns, Icons, Illustrations, Photo
Brand Identity Items
Digital
Guidelines
Students Works
